In what we call a record, Kashmir witnessed the highest tourist footfall of decade. The gorgeous valley recorded a total of 1,27,605 tourists in November in 2021. According to the Jammu and Kashmir government officials, the number is more than all the figures in the month in the past seven years!
As per officials, only 6327 tourists visited Kashmir in November 2020 which is a lot lesser than the present number of nearly 1,27,000. Dr GN Itoo, Director, Tourism Kashmir, told a leading news agency almost 1,27,000 tourists visited in November and almost 93,000 tourists visited in October and that it is the first time in the past seven years that Kashmir recorded such large numbers of tourists in these two months.
He further stated that this is the result of several campaigns such as the roadshows in the country to promote tourism in Kashmir along with other measures that attracted tourists after the second wave of the virus.
Some 21 roadshows within the country were organised by the Kashmir government. After the second wave, all the members of the tour and travel fraternity were vaccinated as soon as possible in the valley, which boosted the confidence of tourists.
International Mountain Day (December 11), Christmas and New Year were celebrated with much enthusiasm in Kashmir. Carnivals were planned on Christmas and New Year which also helped attract tourists to the valley.