Kashmir is no longer just a haven for filmmakers looking for a scenic backdrop for their lavish Bollywood productions. Beyond films, music video makers are also finding ideal backdrop in Paradise on Earth, to tell their stories of just a few minutes.

Bollywood’s romance with Kashmir is nothing new. The industry has been revisiting Kashmir Valley for shoots back from the sixties, when films such as Junglee, Kashmir Ki Kali and Himalay Ki God Mein were filmed in the region’s gorgeous locales to presentday when we had Raazi, Highway, and Bajrangi Bhaijaan among numerous others.

Except for a brief period when life and tourism in Kashmir Valley was paralysed owing to terrorism, Bollywood has always loved the scenic beauty of the place.

Music video makers add the latest twist in B-town’s romance with Kashmir. A slew of videos, capturing the essence of the music and singing of some our most prolific musical talents have lately been shot in the Valley.

Music composer Salim Merchant recently returned from Kashmir after shooting for his upcoming song Tumhe dekh ke, and he sounds super excited with the experience.

“On the first day of our shoot, the temperature went down to minus 10 degrees celsius. However, despite the freezing cold, Kashmir is beautiful. I don’t understand why people go to Switzerland and Europe when India has the most beautiful place in the whole world!” Salim Merchant told Agencies.

“The people of Kashmir are so loving and hardworking. We did not take a single technician with us from Mumbai, and only worked with the local technicAgencies from Kashmir,” he informed.

The musician suggests more and more people should flock to Kashmir and enjoy the beauty of the place, like it was in the 1970s and 80s, and he says there is nothing to be afraid of for tourists.

“On the first day of our shoot, the temperature went down to minus 10 degrees celsius. However, despite the freezing cold, Kashmir is beautiful. I don’t understand why people go to Switzerland and Europe when India has the most beautiful place in the whole world!” Salim Merchant told Agencies.

“The people of Kashmir are so loving and hardworking. We did not take a single technician with us from Mumbai, and only worked with the local technicAgencies from Kashmir,” he informed.

The musician suggests more and more people should flock to Kashmir and enjoy the beauty of the place, like it was in the 1970s and 80s, and he says there is nothing to be afraid of for tourists.

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