India Travel Mart (ITM) has been serving as a platform for the huge travel market in Northern India, as the oldest and biggest travel trade show in the city and is supported by State Tourism Departments, National local travel trade associations.

ITM Amritsar started from March 11th 2022, with state tourism boards participating and other hoteliers, travel agents under one umbrella. Amongst the state tourism boards, Jammu & Kashmir Tourism showcases its varied products & services.

The Jammu & Kashmir Tourism Department which is participating in the India Travel Mart (ITM) Amritsar is putting its varied tourism products and services on display.

During the press meet with travel trade fraternity & media, Jammu & Kashmir Tourism Officials Mr. Shah Nawaz Ahmed, Manager Marketing- SKICC, Jammu & Kashmir and Ms. Ambika Bali, Assistant Director Tourism- Katra, Jammu & Kashmir highlighted Jammu & Kashmir as a destination with new arenas, new initiatives which are being undertaken by J&K.

Mr. Ahmed said: Jammu & Kashmir is crown of India and offers a combo of all tourism products and services which is the essence of the whole country because India is a Vibrant Incredible Mini World with variety of cultures, cuisines and other tourism diversities.

The officials briefed the travel trade fraternity of PUNJAB about the rich cuisine, culture & craft of Kashmir & Jammu and also, added the information about Saffron & Horticulture Produce which is unique to Kashmir.

One can visit Jammu to Kashmir via peer ki gali. Commuters to Katra can have golfing experience at Tawi Course in Jammu which has 18 holes for golf, said Ms. Bali, AD Katra, Jammu & Kashmir.

During the briefing, lesser known and new unexplored destinations were highlighted by the officials, like Dodhpathri, Kokernag, Yousmarg, Gondala at Patnitop and Bahu Fort, Shiv Khori, Purthu near lakhanpur border near pathankot, Cruise in Dal lake, MICE & Golf Infrastructure, Bhaderwah,  Suchetgarh which is similar to Atari border (there weekend is same with BSF and bookings are done online), Bahu Fort which is famous for Light & Sound Show in evenings, Rafting at Reasi near Katra, Paraglading at Aithem near Jammu and others.

Apart from this, J&K is shopper’s paradise because of its world class handicrafts, silk products, carpets and embroidered shawls and papermache. It has 1000 Discovered lakes, Mughal Heritage Gardens, Skiing Slopes, Asia’s largest tulip garden, Royal Cuisine- Wazwan.

Jammu & Kashmir is listed leced with world class MICE & Golfing infrastructure. SKICC being one of the best convention centre’s in the country on the banks of picturesque Dal Lake offering the best available MICE facilities to the conference organizers, Royal Springs Golf Course & 18 hole Golf Course in Srinagar and Pahlagam Golf Course have added to the glory of this destination established it as an Ideal World Class Golfers Paradise.

While, describing the kashmir’s culture as a most hospitable one the officers quoted one couplet that depicts every patch of Kashmir most hospitable one & says that even the stones of Kashmir serve water to the guest.

Kashmir is just half an hour away from Amritsar as we have Direct flights from Amritsar to Kashmir.

The closing day of the showcase & conclave is Sunday, March 13th 2022, from 11 AM till 05 PM.

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