Director Tourism Kashmir, Dr. G N Itoo today asked the officers of the Department posted across various cities of the country to be in regular touch with the local travel fraternities there and keep them updated about the tourism related activities in Jammu & Kashmir.
Chairing a meeting with Tourist Officers of the Department posted at New Delhi, Mumbai, Ahmedabad, Chennai, Kolkata, Hyderabad and other cities through video conferencing, the Director Tourism advised them to hold regular webinar meetings with the local travel stakeholders, share all the information about the tourism potential of J&K with them and share their feedback with the Department.
The Director Tourism asked these officers to come up with a plan, based on each city’s specifics, so that the promotional events in coming days are planned accordingly. In this regard, he asked them to explore the potential of vernacular media of each region, travel market requirements and the general travel trends in each of their travel markets so that these are utilized to reach out to the potential customers.
Dr. Itoo specifically asked the officers of these offices to popularise among the local tourism markets the varied facets of J&K tourism including cuisine, music, heritage and adventure.
The meeting was also attended by Deputy Directors, Registration, Administration and Estates besides all the heads of offices of the Tourism Department outside J&K.